We have all seen the funnel below. It is the classic funnel that was designed for the original tech businesses where the output profit was a function of input sales.
More the leads, more the deals, more the wins and more the money. It just worked.
But no longer.
By now we all know more money is made retaining an existing customer.
This blogs shows this in action with the math of how much harder it is to make the same money off of new business that you could make of a happier customer base.
■ Have you ever pondered who decided the length of your sales demo? ■ How did they arrive at how much long the demo should be? ■ Why is a demo always a multiple of 30mins? Surprisingly demo lengths in most orgs would not be scientifically arrived at. It would in all probability be an hour long demo […]
People don’t sell to companies. People sell to people. You have heard that enough times to have already made up your mind to not read this blog. But have you wondered why would that be the case? The answer’s far more interesting and if you stick along, I have a story to tell. I promise […]
Last month LinkedIn turned legal drinking age in the UK: 18 years. It will have to wait another three years to be drinking age in the US or India. So this is a dedication blog to the oldest of the major social media platforms in existence today. But I won’t bore you with the usual […]
In the last blog post I discussed on how Twitter is a lost prospecting opportunity making a strong case for it. In this post we will work in detail on how best to prospect on Twitter. This blog is gonna be a hands-on workshop so be ready to put in the effort to see amazing […]
Twitter is where people vent out their anger on a bad product. Twitter is where people post about their immediate emotions. And that makes it one of the best prospecting strategies. LinkedIn is where almost everyone behaves professionally. It is a platform for good long-form posts (and unfortunately a ton of “good morning” and “motivation” […]
CRM is the largest segment of Enterprise Software market, generating over 11% of total global software revenue. Salesforce’s AppExchange hosts over 3400 apps. Presuming one:one relationship to app developers and apps on the Salesforce marketplace, that is 3400 companies relying on Salesforce’s unavailability of a feature or building onto the CRM data to sell their […]
It’s the quarter end and you are in a meeting with your GTM leadership and one of your sales Directors makes a comment: “I think the deals are spending too much time Negotiating.” And a debate ensues on the validity of the comment. And then all eyes are on you – coz they all remember […]
When I published the last post, a business head at an early stage startup messaged to tell me he related to the problem firsthand. With that validation, this post is a natural extension to the last one. If you were a navigator surfing the oceans thousands of years ago, you would be guided by the […]
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