A human bias that sales folks SHOULD leverage!

1.2, 17, 544, 1019……… 5,10, 50, 100……… The first series of numbers did not exactly make you happy reading it, now did it? But the second series of numbers was a pleasant read. Wonder why? Our brain finds comfort in round numbers. This has immense implication in our everyday lives as humans – affecting how […]

Things You Can Learn From the World’s Best Car Salesman

Any good entrepreneur or a VC will tell you retention is the long-term game. There are tons of metrics to measure customer satisfaction like NPS (Net Promoter Score). But how you build the rapport is where your genius shines. Take for instance the case of Joe Girard, a Guinness world record holder for automobile sales. […]