Thoughts on sales demos

■ Have you ever pondered who decided the length of your sales demo? ■ How did they arrive at how much long the demo should be? ■ Why is a demo always a multiple of 30mins? Surprisingly demo lengths in most orgs would not be scientifically arrived at. It would in all probability be an hour long demo […]

A human bias that sales folks SHOULD leverage!

1.2, 17, 544, 1019……… 5,10, 50, 100……… The first series of numbers did not exactly make you happy reading it, now did it? But the second series of numbers was a pleasant read. Wonder why? Our brain finds comfort in round numbers. This has immense implication in our everyday lives as humans – affecting how […]