Twitter: A Lost Prospecting Opportunity

Twitter is where people vent out their anger on a bad product. Twitter is where people post about their immediate emotions. And that makes it one of the best prospecting strategies. LinkedIn is where almost everyone behaves professionally. It is a platform for good long-form posts (and unfortunately a ton of “good morning” and “motivation” […]

The Choice of words in Sales

“Let me block some time on your calendar”. That is one phrase that has always bothered me. Let us do a small experiment. Imagine the words below: Calm Harsh Soft Blunder Disastrous Beautiful Mesmerising Horrific Notice how you uttered each of these words in your mind with the very meaning they might carry. Calm for […]

You gotta have these four fields on your CRM!

From this post you will have figured there’s so much data to capture to build insights for each team, but you gotta start somewhere. Here are the must have fields your lead object to start with: 1. Lead Data Completeness: Say you have five must fill fields like industry, lead source, etc. this field is a formula field that will throw […]

SaaSy Business!

In June last year, the enterprise SaaS revenue hit $100 billion run rate (and hence the gif below – no pun intended :P) It closed 2019 at $141 billion. Nearly half the #market is controlled by just five orgs: Microsoft 17%Salesforce 12%Adobe 10%SAP 5%Oracle 5% If you thought the SaaS revenues are incredible – it is not just yet. SaaS has been maturing for over two […]