Twitter: A Lost Prospecting Opportunity

Twitter is where people vent out their anger on a bad product. Twitter is where people post about their immediate emotions. And that makes it one of the best prospecting strategies. LinkedIn is where almost everyone behaves professionally. It is a platform for good long-form posts (and unfortunately a ton of “good morning” and “motivation” […]

The Choice of words in Sales

“Let me block some time on your calendar”. That is one phrase that has always bothered me. Let us do a small experiment. Imagine the words below: Calm Harsh Soft Blunder Disastrous Beautiful Mesmerising Horrific Notice how you uttered each of these words in your mind with the very meaning they might carry. Calm for […]

SaaSy Business!

In June last year, the enterprise SaaS revenue hit $100 billion run rate (and hence the gif below – no pun intended :P) It closed 2019 at $141 billion. Nearly half the #market is controlled by just five orgs: Microsoft 17%Salesforce 12%Adobe 10%SAP 5%Oracle 5% If you thought the SaaS revenues are incredible – it is not just yet. SaaS has been maturing for over two […]