1.2, 17, 544, 1019……… 5,10, 50, 100……… The first series of numbers did not exactly make you happy reading it, now did it? But the second series of numbers was a pleasant read. Wonder why? Our brain finds comfort in round numbers. This has immense implication in our everyday lives as humans – affecting how […]
I ran a poll yesterday on LinkedIn yesterday and the results are very interesting to say the least. The choices to make for the participants was: $25/month Print Newspaper ONLY $50/mo Digital Print ONLY $50/mo Print+Digital Access As is evident from the poll, the second subscription was the most selected one. What do you think […]
Why do we buy luxurious goods? Does a $10000 wine taste twice as better as a $5000 wine? Does owning a limited edition Lamborghini makes you more happier than a Ferrari 488?