Twitter: A Lost Prospecting Opportunity

Twitter is where people vent out their anger on a bad product. Twitter is where people post about their immediate emotions. And that makes it one of the best prospecting strategies. LinkedIn is where almost everyone behaves professionally. It is a platform for good long-form posts (and unfortunately a ton of “good morning” and “motivation” […]

The Choice of words in Sales

“Let me block some time on your calendar”. That is one phrase that has always bothered me. Let us do a small experiment. Imagine the words below: Calm Harsh Soft Blunder Disastrous Beautiful Mesmerising Horrific Notice how you uttered each of these words in your mind with the very meaning they might carry. Calm for […]

Building on the gaps in the CRM?

CRM is the largest segment of Enterprise Software market, generating over 11% of total global software revenue. Salesforce’s AppExchange hosts over 3400 apps. Presuming one:one relationship to app developers and apps on the Salesforce marketplace, that is 3400 companies relying on Salesforce’s unavailability of a feature or building onto the CRM data to sell their […]

The North Star and the Business Metrics

When I published the last post, a business head at an early stage startup messaged to tell me he related to the problem firsthand. With that validation, this post is a natural extension to the last one. If you were a navigator surfing the oceans thousands of years ago, you would be guided by the […]