A human bias that sales folks SHOULD leverage!

1.2, 17, 544, 1019……… 5,10, 50, 100……… The first series of numbers did not exactly make you happy reading it, now did it? But the second series of numbers was a pleasant read. Wonder why? Our brain finds comfort in round numbers. This has immense implication in our everyday lives as humans – affecting how […]

An important skill in Operations

Operations is a cross-functional department. It is like sitting on the fence with a view into every room! My Salesforce interviews are consisted of 13 questions I ask every interviewee. This questionnaire is a distillation of interviews over the years. A lot of these are technical Qs that the interviewee builds and executes on the […]

One small hack for better selling!

“Can you share your screen?”, I said. Not that I really wanted to see how this interview candidate built the workflow – but to see what all apps has he bookmarked. It gives me intel onto the app integrations this candidate has worked on and build my next set of conversations around it. “Bookmarks” – […]

“Your Product is Expensive!”

Every time I see a deal we lost to the reason “your product is expensive” I do wonder what it really means by “expensive”. Different people buy different things for very different reasons. You don’t buy a Rolex and call it expensive coz “Hey it is just another watch that shows the same time!” You […]

Twitter: A Lost Prospecting Opportunity

Twitter is where people vent out their anger on a bad product. Twitter is where people post about their immediate emotions. And that makes it one of the best prospecting strategies. LinkedIn is where almost everyone behaves professionally. It is a platform for good long-form posts (and unfortunately a ton of “good morning” and “motivation” […]

Building on the gaps in the CRM?

CRM is the largest segment of Enterprise Software market, generating over 11% of total global software revenue. Salesforce’s AppExchange hosts over 3400 apps. Presuming one:one relationship to app developers and apps on the Salesforce marketplace, that is 3400 companies relying on Salesforce’s unavailability of a feature or building onto the CRM data to sell their […]