■ Have you ever pondered who decided the length of your sales demo? ■ How did they arrive at how much long the demo should be? ■ Why is a demo always a multiple of 30mins? Surprisingly demo lengths in most orgs would not be scientifically arrived at. It would in all probability be an hour long demo […]
1.2, 17, 544, 1019……… 5,10, 50, 100……… The first series of numbers did not exactly make you happy reading it, now did it? But the second series of numbers was a pleasant read. Wonder why? Our brain finds comfort in round numbers. This has immense implication in our everyday lives as humans – affecting how […]
“Can you share your screen?”, I said. Not that I really wanted to see how this interview candidate built the workflow – but to see what all apps has he bookmarked. It gives me intel onto the app integrations this candidate has worked on and build my next set of conversations around it. “Bookmarks” – […]
One of the most foolish things (yes at this point I do think it is pretty naive) that a sales rep can do is to send all calendar slots in their own time zone, irrespective of where in the world the prospect is. I have written about this in the past that sharing the time […]
People don’t sell to companies. People sell to people. You have heard that enough times to have already made up your mind to not read this blog. But have you wondered why would that be the case? The answer’s far more interesting and if you stick along, I have a story to tell. I promise […]
Last month LinkedIn turned legal drinking age in the UK: 18 years. It will have to wait another three years to be drinking age in the US or India. So this is a dedication blog to the oldest of the major social media platforms in existence today. But I won’t bore you with the usual […]
Twitter is where people vent out their anger on a bad product. Twitter is where people post about their immediate emotions. And that makes it one of the best prospecting strategies. LinkedIn is where almost everyone behaves professionally. It is a platform for good long-form posts (and unfortunately a ton of “good morning” and “motivation” […]
When the covid vaccine (if it does) finally hits the market, don’t be that school boy (literally me!) who forgets all his school textbooks after the exams and runs crazy to the playground without a worry in the world about the next level of classes! I am gonna focus on the aspect of remote selling […]
Any good entrepreneur or a VC will tell you retention is the long-term game. There are tons of metrics to measure customer satisfaction like NPS (Net Promoter Score). But how you build the rapport is where your genius shines. Take for instance the case of Joe Girard, a Guinness world record holder for automobile sales. […]
In June last year, the enterprise SaaS revenue hit $100 billion run rate (and hence the gif below – no pun intended :P) It closed 2019 at $141 billion. Nearly half the #market is controlled by just five orgs: Microsoft 17%Salesforce 12%Adobe 10%SAP 5%Oracle 5% If you thought the SaaS revenues are incredible – it is not just yet. SaaS has been maturing for over two […]
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