When the covid vaccine (if it does) finally hits the market, don’t be that school boy (literally me!) who forgets all his school textbooks after the exams and runs crazy to the playground without a worry in the world about the next level of classes! I am gonna focus on the aspect of remote selling here.
Per Mckinsey, currently, China and India lead the way in the scale of this massive shift to remote selling in B2B. What does that mean for a post-covid world?
Ask any customer to go back to accepting cash in a post demonetized-digitized India.
They all now wanna scan and pay.
Once a customer has tasted the miracle of convenience they would hardly want to go back. Ask any customer to go back to accepting cash in a post demonetized-digitized India. They all now wanna scan and pay.
Likewise the remote selling in B2B is gonna stay. Know it is not a temporary hiccup in the sales – it is building into a way of doing B2B sales.
But I see you have a question: “Wouldn’t this remote selling model become redundant the moment they announce vaccine?!”
Hmmm….that’s a good question.
For us to answer that we have to take a quick covid quiz. Are you ready!
Here’s the question: How many months did it take the coronavirus to spread from China to the first 60 countries?
Well think hard.
The answer is: 60 days.
Now you wonder how is this relevant for the future of B2B remote selling.
Here’s the thing: the reason it took the virus just two months to spread to 60 countries is coz of the way the world is interconnected in mobility – 4.5 billion passengers journeys happened by air in 2019! Compare that with 310 million air travels in 1970.
Given the nature of urgency and convenience that air travel solves for work and pleasure – only more people and more travel is gonna happen in the future. Look around you: people would rather wear masks and gloves for the journey of the travel and bear through it than spend hours and days traveling via any other medium. Air travel is that convenient.
According to World Health Organization(WHO), there are 7000 signals of potential outbreaks every month!
And as the population swells, so will the number of outbreaks and the people affected by it. According to World Health Organization(WHO), there are 7000 signals of potential outbreaks every month! And in June 2018, for the first time ever, we were in the midst of six of the eight categories of disease outbreaks highlighted by WHO in its “Blueprint priority diseases”.
And then came the covid 19 and all hell break lose.
The once-in-the-century pandemics are now expected to outbreak within decades and that means we should see parts of the world going remote more frequently and sometimes the entire world like we are right now going remote.
So keep up the work on your remote selling model – as it evolves, build it not just until the covid vaccine – but for the next pandemic that will validate the efficiency of your remote model really.