A human bias that sales folks SHOULD leverage!

1.2, 17, 544, 1019……… 5,10, 50, 100……… The first series of numbers did not exactly make you happy reading it, now did it? But the second series of numbers was a pleasant read. Wonder why? Our brain finds comfort in round numbers. This has immense implication in our everyday lives as humans – affecting how […]

“Your Product is Expensive!”

Every time I see a deal we lost to the reason “your product is expensive” I do wonder what it really means by “expensive”. Different people buy different things for very different reasons. You don’t buy a Rolex and call it expensive coz “Hey it is just another watch that shows the same time!” You […]

The Curious Case of Weekly Sales Meetings

It is Numero Systems’ weekly sales meeting and this is the drill: Liz, the Sales Head: “Andy! Let’s start with you. Walk us through what’s happening on your deals”. On his third deal, Andy:“Competitor offered them $50K. What should we do?” Liz: “Hmm. Let’s take this offline and discuss”. Two hours into the meeting there are more meetings spun out […]